THE GARAGE; Carmakers stretch mileage of product placement deals; Hollywood's relationship with auto companies is closer than ever
In a battle near the end of box-office smash "Iron Man," the villain is stomping on the hero when an Audi R8 smashes into the bad guy, knocking him off balance and allowing Iron Man to escape. For Audi, the scene was a dream, a chance for its new sports car to shine in a protagonist's role. Unfortunately, it ended up on the cutting room floor, and since Audi had signed on to spend big bucks promoting the movie with advertising and a website -- not to mention lending the production a lot of cars...
6/14/2008 12:00:00 PM
News & Issues - Business/Financial News
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